Natural Way Wellness Spa
Tucson, Arizona
4,500sf
2012
View from Street
The spa moves onto popular 4th Avenue from a nearby side street, increasing both in size and in offerings. We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior. Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.
Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC
Natural Way Wellness Spa
Tucson, Arizona
4,500sf
2012
Lobby View
The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings. We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior. Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.
Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC
Natural Way Wellness Spa
Tucson, Arizona
4,500sf
2012
Lounge View
The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings. We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior. Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.
Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC
Natural Way Wellness Spa
Tucson, Arizona
4,500sf
2012
Treatment Room
The spa moves onto 4th Avenue from a nearby side street, increasing both in size and in offerings. We welcome clients with a large sign and canopy, open up the facade to freely welcome walk-ins from the sidewalk, and remove most of the interior. Private treatment rooms occupy the middle of the long structure, with office, lounge and wet facilities to the rear.
Architect: Roel Krabbendam
Firm of Record: Imagine RED LLC
Creative Office Pavilion
Boston, Massachusetts
Lobby Renovation
After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom. We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface. Bright showroom lighting creates a highly visible destination.
We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.
When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.
Architect: Roel Krabbendam
Interior Designer: Polly Dithmer
Creative Office Pavilion
Boston, Massachusetts
Lobby Renovation
After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom. We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface. Bright showroom lighting creates a highly visible destination.
We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.
When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.
Architect: Roel Krabbendam
Interior Designer: Polly Dithmer
Creative Office Pavilion
Boston, Massachusetts
Lobby Renovation
After years of reconfiguration, the furniture dealership requests a new lobby to invite clients down a very long access corridor into the showroom. We remove as much as possible from the lobby space, devise a new staggered wall between reception desk and back-of-house, and hand apply colored papers to create a layered and nuanced surface. Bright showroom lighting creates a highly visible destination.
We complete the lobby with showroom furniture, a painting commissioned from California artist Carlos Perez, and a big red ball we extrapolate from the showroom logo of a bouncing red disc.
When the dealership, after many years, abandoned the red paper texture for an international brand, we adopted it as our own.
Architect: Roel Krabbendam
Interior Designer: Polly Dithmer
Origins Prototype Store
Estee Lauder Company
The international brand requests a new store prototype to support their new line of cosmetics. A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line. The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.
The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.
Interior Designer: Polly Dithmer
Office of Record: Peter Forbes and Associates, Inc.
Origins Prototype Store
Estee Lauder Company
The international brand requests a new store prototype to support their new line of cosmetics. A location on Harvard Square in Cambridge, Massachusetts provides the physical location for this exploration of the new product line. The commission is solved with both display and storage wrought in a reduced palette of maple, copper, stone and glass, amplifying the brand's allegiance to natural materials.
The palette and branding was carried forward into a now well-known and successful network of mall and department store outlets.
Interior Designer: Polly Dithmer
Office of Record: Peter Forbes and Associates, Inc.
Blue Cross Blue Shield of Southern Arizona
Customer Care Facility
Phoenix, Arizona
The insurance company foresaw the need to dramatically improve customer care with the Affordable Care Act, in order to maximize their competitiveness. Imagine RED was charged with the conceptual design for an exceedingly narrow and underutilized lobby space of an existing building on the BCBS campus.
Our strategy relied on column mounted computer stations to minimize footprint, as well as rounded elements like a reception desk and a consultation room that allowed for comfortable and inviting circulation throughout the narrow hall. A small seminar room for educational presentations serves as a destination at one end of the facility, and offices to receive payments and house customer care staff occupy the opposite end.
Design Architect: Roel Krabbendam
Office of Record: Orcutt Winslow
Retail
Project Experience:
Blue Cross Blue Shield of Arizona, Customer Service Hub
Creative Office Pavilion, Furniture Showroom
Estee Lauder Company, Origins Prototype Store
Natural Way Wellness Spa, Day Spa