We believe good design comes from a visceral understanding of our clients and their problem, careful research, patiently seeking and testing solutions, and paying attention even after the project is complete.
No matter the problem, we follow very much the same process to a solution. Here's how we work and what we do, step by step:
1. Understand our client and their problem.
See. Reach Out, Poke, Prod, Question, Cajole, Compare, Challenge, Tease, Document.
2. Investigate a project's opportunities & constraints.
Financial, Legal, Circumstantial Constraints.
Ways to transcend boundaries.
3. Brainstorm possibilities and solutions.
Borrow, Invent, Improvise, Isolate, Organize, Imagine, Assemble, Repeat.
4. Explode preconceptions and cliches.
Challenge, Break, Re-interpret, Fix, Celebrate, Syncopate, Validate.
5. Document and delineate the design.
Refine, Detail, Coordinate, Synchronize,
Check. Check again. Make it awesome.
6. See the project through construction.
A business card. A website. A building.
Anything. It's all design.
7. Verify the Results.
Measure, Assess, Survey, Analyze, Compare, Learn, always Learn. Success is a Client newly empowered.
"RED not only gave us the vision, the images and the tools early in our project to facilitate our fund-raising efforts, but they became intimately involved in the organization itself... In absolutely every respect, they exceeded our expectations. I would recommend them very, very highly to any non-profit organization seeking to realize a vision."
Katrina Horton
Chief Operations Officer
Big Brothers Big Sisters of Tucson
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