case history: the branded environment

case history: the branded environment

We were approached by a Boston furniture dealer to help them think through the redesign of their showroom lobby, a mess of a space at the end of an anonymous corridor of a building filled with showrooms in a warehouse not far from downtown Boston.

Our proposal centered on the red circle that featured so prominently in their logo.  We thought, "what could we do to turn that red circle into something more compelling, something that could draw people to the showroom down that long corridor from the elevators?", and we decided to turn it into a big red ball that would just sit there in the showroom without explanation.  We wanted a more compelling red, a more three dimensional red, and so the artist on the team came up with tissue paper and elmers glue:

The layout proved pretty easy: remove everything cluttering up the space, and replace it with some lounge seating, a reception desk, and a way to show off the latest chair designs.  The design turned out like this:

It's true that we needed to blast light at that red wall to really make it come alive, and those lights didn't come cheap and so the final budget here wasn't zero.  For 6 years after the installation however, COP had an awesome entrance at the end of that long, public corridor, until the furniture company they represent required another rebranding.  When finally the red tissue paper and elmer's glue walls came down, we happily co-opted the material for our own logo, and we use it to this day.

Consult our portfolio for the final results of the Creative Office Pavilion showroom.