Peggy Scott consults to public personalities, professionals and companies with an executive stratum in order improve effectiveness in presenting and communicating their message. Peggy Scott clients undergo targeted training in defining their purpose and their message, in refining their presentation skills and in polishing their manner and appearance.
Key words like "honing", "sharpening" and "simplifying" identified in the Visual Voice interviews led us to a thinly etched sans serif typeface, Avenir. We recommended eliminating the original word "Enterprises" used after the company name, presenting it more straightforwardly as "Peggy Scott". The executive clientele suggested a deep royal blue color to us, and the focus among other issues, on polishing appearances suggested a background of fabric. Of course our thinking was not this linear, and we experimented with numerous options both in the office and with the client, but the successful result came from that simple thought process.
