fun facts: color, and why it matters
The good people at colorcom.com offer these little tidbits:
1. Color alone increases brand recognition by up to 80%.
(Pick good colors people)!
2. People judge people, environments and products within 90 seconds of initial viewing. Between 62% and 90% of that assessment is based on color alone?
(You have to wonder where they get these facts: turns out its surveys)
3. 84.7% of survey respondents stated color accounts for more than half among factors important to choosing products.
source:www.colorcom.com/research/why-color-matters